Going against the norm of healthcare websites
- Timeframe3 months
- Our RoleUser Experience Design Wireframing Design Systems Website Development UI Design
It’s widely accepted in the healthcare sector that product distributors have a website to represent their brand, as a presence as well as a way to direct people to stockists. These websites are quite standard and often fairly quickly put together. At Insites that’s not exactly how we do things…
We wanted to showcase the Blistex rebrand, prove that these sites can still be achieved using the latest technology and give customers an all round better experience when interacting with brands. With their reputation as a leading innovator in lip care it only felt right to ensure the design and technology strategy were in keeping.