It’s one in two of us
- BrandFlourish
- Timeframe2 months
- Our RoleWebsite Development Wordpress UI Design
Anonymous. Hidden. That’s the opposite to how we wanted women to feel after launching this project.
The menopause affects one in two of us personally and every single person by association, whether that’s your mum, your sister or a colleague. Why is it still such a taboo?
Our client Dendron were launching their range of products to help with the symptoms of the menopause into store and needed a digital presence that was informative and welcoming. Hello Menopause.
We set out to empower women by demystifying and simplifying the topic and providing access to diagnostic and therapeutic products to aid their journey.
1 The Brief
It’s widely accepted in the healthcare sector that product distributors have a website to represent their brand, as a presence as well as a way to direct people to stockists. These websites are quite standard and often fairly quickly put together. At Insites that’s not exactly how we do things…luckily the client was not only on board, but drove this need internally so we had the resource we needed to answer the brief. To ensure we were able to provide the empowerment to women we knew we had to immerse ourselves into workshops with key thought leaders and understand for ourselves (having not knowingly being touched by the menopause before) how it felt to be unheard, confused and ashamed. Our eyes were truly opened at a time before women’s health was brought to the forefront in the media.
