Modern website for traditional brand

  • Brand
    West Cornwall Pasty Co.
  • Timeframe
    4 months
  • Our Role
    API Integration Wireframing CRM Integration Website Development UI Design

A forward thinking digital strategy for the traditional West Cornwall Pasty Co brand relaunch.

Remaining true to the WCPCo values and tone of voice, whilst pushing every aspect of the technology, design and capabilities.

Breaking the norm and constraints, the design is more free flowing. Engaging the audience through layouts and story telling, fitting with the myths and legends theme.

Built on Next.js an incredibly powerful framework that has unrivalled performance (speed). A faster website increases user engagement, conversions and boosts sales. It will also allow for future integration to fit the wider plans for the business.

1 The Brief
West Cornwall Pasty Co. has seen a drastic change in 2020. With over 20 years of delivering quality, hot food, WCPCo. required a new website to reflect their heritage, brand whilst leading in the market. The site will be the main hub to hold information about WCPCo. The design needed to get people excited and want to keep up with what’s happening and their journey whilst remaining true to the brand. Improve the overall online presence. The pandemic has shown that digital space is even more important than ever and a great platform for us to get the word out of the new focus for the business. Also, increase exposure through SEO.
2 The Brand
West Cornwall has recently gone through a rebrand. WCPCo. is a rich tapestry of folktales, myths and legends, and whose strong cultural identity captivates the rest of the country. Since the 14th Century, the pasty has been an icon of British cuisine. It’s graced the pockets of tin miners, the banquet tables of noblemen, and the desk-lunches of office workers. It’s been the height of culinary spectacle and the family favourite of humble homes.
3 Tech Stack
To allow the client familiarity Wordpress was the chosen CMS, however for future planned integrations this is a headless setup providing greater flexibility for the business. Next.js is used for the frontend which then talks to Wordpress through an API as well as a CRM system. If your website includes a lot of dynamic and interactive elements, image heavy, then next.js is a clear winner over WordPress in terms of performance.
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